Feature Creep

Feature Creep (AKA ‘Featuritis’) happens when stakeholders add excessive features to a product, in a way that distracts from its key function.

This is often done to compete with other products or follow trends.

The typical result? A product that does many things badly.

MORE complexity can lead to LESS usability. How do we combat this? 

Focus on solving user problems. 

A simple, intuitive design that does what the user wants > A confusing design that does many things the user does not need.

Always remember that more features = more cost. Research and development, testing, certifications – even supply chain and end-of-life considerations. They all carry a price tag. 

Does the added cost translate to user value? 

If not, your product may be suffering from ‘Featuritis.’